Entireti Foundation, the charity backed by Australia’s leading licensing and business services provider Entireti, donated $51,000 last year to help society’s most vulnerable people, boosting total giving since inception to over $900,000.
Charities supported by Entireti Foundation in 2025 included Love Mercy, Finnan’s Gift, Global Development Group, Moira Kelly Creating Hope Foundation, Zephyr Education and Beat the Burn.
This year, the foundation aims to double its giving by raising $100,000 across the Entireti advice communities and employees.
At the Entireti Foundation Annual General Meeting in December, committee members agreed to broaden the charity’s scope, which has historically focused on supporting vulnerable women and children, to also include charities that support the homeless and those suffering from mental illness.
Simone Munro, Entireti Executive General Manager People and Brand, and Entireti Foundation Director, said the decision to expand the foundation’s reach enabled it to potentially support additional causes championed by some of Entireti’s newest member firms.
Entireti has grown significantly in the past three years through both organic activity and M&A. The group acquired Australian Unity Personal Financial Services in 2023 and the AMP Advice businesses in 2024.
“Donations received by the foundation go directly to projects that provide safety, education and opportunity for society’s most needy and vulnerable, especially women and children facing poverty, homelessness and violence,” Munro said.
“We are proud to support our remarkable charities and so incredibly grateful for the generosity of our employees, advisers and business partners.”
Rebecca Lloyd, Chief Executive Officer of Love Mercy Australia, said Entireti’s support over many years had contributed significantly to over 32,000 women in northern Uganda being reached through the group’s Cents for Seeds program, financial literacy training and emergency healthcare and medical services.
“Entireti has been part of creating transformational change for thousands of lives in Uganda, change that will continue for generations to come,” she said.
Neil Younger, Chief Executive Officer of Entireti said the foundation was aiming to double its giving to $100,000 in 2026, which would see it achieve $1 million in donations since inception in 2011.
“We often talk about our strategic plans to deliver more services and help advisers efficiently deliver quality advice and grow their business, but we’re also passionate about philanthropy and giving back,” he said.
“We want to increase awareness of the Foundation at our conferences, PD days and events to give more people an opportunity to collectively contribute and make a difference to these great causes.”
